What can tech entrepreneurs learn from ‘Fifty Shades of Grey’? Ignoring the content of the books, Fifty Shades is an amazing case study in how to get phenomenal growth – 100 million copies sold in less than two years – at minimal cost, all through a set of carefully executed Small Smart Moves.
In a complex ever-changing world, you need to find clever ways to acquire customers and users, grow revenue and profit, and achieve challenging strategic goals. Rather than leave things to chance, there is a set of methods that help companies scale and achieve outstanding results at lower cost and with more certainty. These methods are covered in the new book, ‘Scaling’ authored by Mark Turrell, and have been successfully applied in product development, marketing, partnering, and internal operations of small and large companies.
Scaling is based on three core concepts:
Emergence – how patterns of behavior emerge, without pre-determination, from the interaction of elements in a system
Networks – how the interaction between elements in a system configures into structures and allows for communication through a system
Waves – how the energy in a system can aggregate and concentrate, creating impact across an entire system
These concepts are translated into Scaling Frames, ways of looking at your challenges through different lenses to develop robust, elegant, low-effort strategies to scale and deliver outsized results.
You will learn about the concepts behind Scaling, and the strategies and methods you can apply in your own business. This is an interactive format, and Mark will take questions during the talk and later in the drinks reception, picking out the Scaling Frames that can best address your immediate and long term challenges.
1700 – 1730 – Arrive & network
1730 – 1830 – Mark Turrell talk & interactive discussion on Scaling for Tech Companies
1830 – 1930 – Drinks & continuing discussion
Special Offer: Advance Copy of ‘Scaling’
Purchase an advance copy of Mark’s upcoming book (Kindle or PDF format, ca. 100 pages) that will be sent to you before the workshop in December 2013. In addition, receive an exclusive supplement with new case studies in Feb 2014.
Book Contents: Prologue, Introduction, Concepts (Emergence, Networks, Waves), 26 Scaling Frames including 60 Case Studies, Epilogue, Bibliography (official publication in Jan 2014 on Amazon Kindle)
Mark Turrell is the author of ‘Scaling: Small Smart Moves for Outsized Results’ (to be published on Amazon Kindle in Jan 2014) and founder & CEO of Orcasci, a strategy and marketing agency specializing in designing programs that ‘spread’ products, services, ideas and behaviors. Orcasci’s toolset for the Science of Spread(TM) leverages scientific concepts and social networking technology to help you get people engaged and deliver change. Its unique approach rapidly achieves impressive results, drawing on insights from neuroscience, behavioral science, network science, collective intelligence and innovation.
Prior to Orcasci, Mark founded Imaginatik plc, an innovation management and software company that pioneered the use of collaboration and crowdsourcing for corporate problem solving, with clients including Allianz, Boeing, Dow Chemical, Henkel, IBM, Kellogg’s, Pfizer and Xerox.
Mark was nominated as a Technology Pioneer by the World Economic Forum in 2008, and a Young Global Leader in 2010. He is an Associate Professor at Hult International Business School and a Research Fellow at the THNK School of Creative Leadership in Amsterdam.
Huffington Post Blog Entries
Network Thinking – TEDxBerlin Jan 2013
How Things Spread – TEDxKrakow Sept 2012