The NEXT Berlin will take place on May 8 & 9, 2012 at STATION-Berlin. Again, NEXT will be a highlight of Europe’s largest festival of the digital scene, the Berlin Web Week, starting on May 2.

This year’s conference is dedicated to the post-digital era. Why? Because the digital revolution is over, digital has won. It is no longer new and innovative, as today we take its use for granted.

So it’s time to ask what’s next, what’s beyond digital? The most successful campaigns of the last decade were those that managed to blur boundaries between the digital and real worlds.

Today, digital has become more tangible, and is leaving its mark indelibly in real life situations. But is it still valid to think digital and non-digital, or do we need to come up with a whole new, all-embracing idea to take us boldly into the future?

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